An integrated solution for your scratchcards vertical

Boost your portfolio with top-performing online scratchcards

Marketfocus - Online scratchcards

Complete Solution for your Vertical

„Scratchcards, often an overlooked legacy of the paper era, represent a significant opportunity for national lotteries to unlock a new online revenue stream“

Marketfocus - Martin Boháč

Martin Boháč Executive Director

  • Holistic Expertise

    More than games: a complete, market-proven solution tailored for online scratchcards.

  • Strategic Guidance

    Consulting, analytics, and strategies to optimize marketing, player engagement, and performance.

  • Seamless Transition

    Experts in bringing land-based scratchcards online without cannibalising existing revenue.

  • Transformative Impact

    Turning traditional scratchcards into a powerful digital revenue driver.

  • End-to-End Support

    Guidance in marketing, game design, math, and customer care.

Marketfocus - Magical Forest
Magical Forest

Best-in-class Online Scratchcards

Expand your instant win portfolio with high-performing online scratchcards that players love.

Marketfocus - Best In Class Online Scratchcards 1 Marketfocus - Best In Class Online Scratchcards 2 Marketfocus - Best In Class Online Scratchcards 3 Marketfocus - Best In Class Online Scratchcards 4 Marketfocus - Best In Class Online Scratchcards 5

  • Bespoke-first

    We specialize in custom games tailored to market needs, delivered fast.

  • Off-the-shelf or bespoke

    Our growing portfolio of 100+ games is ready for localization and adaptation.

  • Game mechanics

    Scratch / Click & Reveal, Match 3+, Key Number Match, Find Symbols, (Progressive) Jackpots, Free Spins, custom math models.

  • Technology

    Games can be pre-generated (for guaranteed profit and license compliance) or RNG-based.

Marketfocus

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  • founded
  • games
  • players
  • Associate member of European Lotteries
  • WLA-SCS Compliant
  • ISO 27001

Our partners

Tipos (Slovakia)

  • +87.9% monthly players
  • +75.8% monthly bets
  • +35 games delivered

„We never expected online scratchcards to become such a significant part of our business. In just one year, Marketfocus helped us achieve results exceeding our expectations, turning this vertical into a real growth driver. Their expertise, tailored approach, and deep collaboration made all the difference“

— Katarina Hruškovicová, Tipos

Sazka (Czech Republic)

„Marketfocus became our leading supplier of online scratchcards in a very short period of time. They simply provide great products with elegance. Always open-minded communication and creative yet robust solutions with great time to market are the main benefits for our portfolio“

— Viktor Pecha, Sazka

UNL (Ukraine)

„We're delighted to partner with Marketfocus, a unique provider of online scratchcard experiences. Their exclusive games cater to core lottery and scratch players. With Marketfocus's support, we've created a successful new game category that stands out from other iLottery offerings. Our strategic partnership boosts our online player base and provides convenient and innovative ways for modern players to enjoy their favorite games“

— Andrey Bochkovskiy, UNL

  • Sazka Czech lottery operator

  • Tipos Slovak lottery operator

  • UNL Ukrainian lottery operator

  • Totalizator Sportowy Polish lottery operator

  • Nederlandse Loterij Dutch lottery operator

  • UK National Lottery UK lottery operator

Our performance

of lottery players also enjoy our scratchcards

strong cross-sell potential

higher ARPU vs draw-based games

more profitable players with 50% lower CPA than casino players

1:1 revenue ratio vs draw-based games

a major opportunity often overlooked by operators

Explore our games

  • Classic titles transformed into online best-sellers

    low-volatility, retail-inspired games perfect for new players and cross-sell.

  • Digital-only games

    higher volatility, innovative mechanics, designed to engage younger players.

  • Brand IP

    Partnerships with world-famous brands (e.g., Pac-Man) that drive acquisition and awareness.

Marketfocus - Black Pearl (CZ) – proven evergreen bestseller
Black Pearl (CZ) – proven evergreen bestseller
Marketfocus - Christmas Lottery (SK) – seasonal blockbuster
Christmas Lottery (SK) – seasonal blockbuster
Marketfocus - Traveller (PL) – essence of bespoke
Traveller (PL) – essence of bespoke
Marketfocus - Pac-Man Family (multi-market) – acquisition hammer, +28% higher player acquisition
Pac-Man Family (multi-market) – acquisition hammer, +28% higher player acquisition
Marketfocus - Explore Our Games 5
Pirates Gold - next-level online hit

Want to see our games in action? Please kindly contact us and we will setup a presentation tailored for your needs.

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Why us

  • Laser-focused

    Exclusive dedication to online scratchcards (eInstants) since 2017.

  • Bespoke-first

    Games designed for perfect product-market fit, from math models to themes.

  • Exclusive

    We work only with national/state lottery operators.

  • Transformational

    Beyond supplying games, we deliver strategy, training, and vertical optimization.

Marketfocus Desert
Marketfocus - About us
Marketfocus Office

About us

Marketfocus has been creating games since 2007, evolving from a creative agency into a specialized, award-winning game studio dedicated to online scratchcards.

As a trusted partner to leading lotteries across Europe, we are redefining the global potential of scratchcards. We combine proven mechanics, bespoke design, and strategic expertise to create fun, accessible, and profitable digital experiences.

Careers

Want to build gaming products played by millions?

We’re looking for creative minds passionate about shaping the future of lottery entertainment.

Contact us
Marketfocus